Gordon Biersch Web Site l Gordon Biersch
Challenge – Gordon Biersch had an existing web site that was
working … just not as well as it should. The challenge? To take their web site to the next level!
Solution – A well-designed restaurant web site will provide
information to potential diners about the menu, the setting, catering options and the location. More importantly, it will give visitors a sense of what type of ambience they can expect. In order to take the GB web site to the next level, the Gordon Biersch Brewery Restaurant Group’s client base was examined.
It was discovered that consumers fell into two distinct groups:
1) those who loved Gordon Biersch for the fun atmosphere, and 2) those who came for the food and fresh-brewed beer. This came as a surprise to Gordon Biersch, who thought it was “all about the beer.” Using this knowledge, The Gordon Biersch brand personality was revitalized to reflect it as THE place to meet friends AND enjoy good food and fresh-brewed beer. The
updated branding was incorporated into Gordon Biersch consumer messaging on their web site with an easy-to-navigate layout, warm, friendly colors and increased emphasis on the beer and food offerings. Business communications, newsletter, menu and promotions were also updated. The results have been stellar, with compliments coming from consumers and
staff alike. We say: Cheers to that!
working … just not as well as it should. The challenge? To take their web site to the next level!
Solution – A well-designed restaurant web site will provide
information to potential diners about the menu, the setting, catering options and the location. More importantly, it will give visitors a sense of what type of ambience they can expect. In order to take the GB web site to the next level, the Gordon Biersch Brewery Restaurant Group’s client base was examined.
It was discovered that consumers fell into two distinct groups:
1) those who loved Gordon Biersch for the fun atmosphere, and 2) those who came for the food and fresh-brewed beer. This came as a surprise to Gordon Biersch, who thought it was “all about the beer.” Using this knowledge, The Gordon Biersch brand personality was revitalized to reflect it as THE place to meet friends AND enjoy good food and fresh-brewed beer. The
updated branding was incorporated into Gordon Biersch consumer messaging on their web site with an easy-to-navigate layout, warm, friendly colors and increased emphasis on the beer and food offerings. Business communications, newsletter, menu and promotions were also updated. The results have been stellar, with compliments coming from consumers and
staff alike. We say: Cheers to that!
